2025
Ahmedabad
Collective
(Duration)
4 months
(Services)
Visual Identity
Communication Strategy
Social Media

(Overview)
Know More
The Three Moments The identity system unfolds through three interconnected visual elements, each representing a stage in dwelling. The Concourse captures the nucleus of lived experience—the relational core where person and space meet. The Threshold charts the liminal space where imagination gains weight and manifests into form through the hands and heart of an architect. The Unit's Watchpoint reveals the microcosm, a looking glass through which self and surroundings are perceived anew. A System That Adapts We crafted an expanded color palette—introducing light blue to speak of imagination and freedom, while calibrating saturation and contrast to work across diverse formats. The typography system, anchored by Switzer, brings clarity and accessibility to a conversation as layered as architecture itself. An Evolving Dialogue This project celebrates not just a single event but the beginning of a movement. The Ahmedabad Collective has encountered many voices through its evolution, and with "Of Houses," the language stands ready to expand, adapt, and hold space for the next questions architecture will ask.
(Team)
Shrey Gupta
Nishant Mevada
Rasika Deshpande

















